- of course (local) price comparison
- product reviews and user comments
- nutritional traffic light system
- sustainability footprint (corporate social responsibility of producers)
- information about fish population and sustainable consumption
- crowdsourcing: you add new products, images and prices using your mobile phones
- Social Elements

And naturally we’re rolling out our platform spanning strategy and launched on iPhone, Android, Nokia and bada right from the beginning. Bonjour la France – Hello UK! Spread the word.

barcoo is easily installed via Samsung Apps (in a few days also in France and UK). And thanks to the fast processor scanning is really fun, by the way. There are some little issues with unofficial firmwares, we’re still trying to fix.

For all developers out there: Programming for bada went pretty smooth. Obviously not as many tools and practical values as for iPhone are available, but it is less complex than Symbian.

Furthermore we updated all of the other sources and adjusted some of them. As a result, you can now access the newest version of the “Greenpeace Guide to Greener Electronics” and meanwhile the whole report of the “German Sustainability Report Ranking“- results are available for you. However, two sources had to be removed, as they did not full fill our up -to –dateness regulation of two years and the institutions won’t continue their ratings in the future. You can find a complete list of all the sources on the WeGreen- facebook- page.

In dialog with the organizations and institutions behind the sources, we made some slight adjustments. For the source “Rank a Brand” we decreased the green and yellow threshold from 66% and 33% to 60% and 30% respectively. The “Sustainability Report Ranking” is not rated after the companies rank anymore but after the level of points achieved. From 66,6% of the possible points on a company receives a green light, from 33,3% on a yellow light For “Brandoscope”, a company needs to be certified in a least two of the ten sustainability areas to receive green now.

All together we connected over 2.000 companies with multiple million products. Meanwhile, you can research companies independent from any product search with barcoo. If you are interested in the Sustainability Footprint of companies outside the consumer goods market, you can find this information at http://www.sustainabilityfootprint.eu.

• Implementation of a scoring system: Each tick will earn you points. For reasons of fair play the score will be reset at the beginning of each week, but you can see top scorer lists and check out who’s more active and who’s the most active (prizes for the most loyal Scan Heros are an option for the future).
• You can now talk to each other. Many of our users asked to be connected to other users and exchange opinions about products or anything else. Your wish is our command.
• In general you’ll get more notifications when there’s news about your Scan Tick. For example, if there are new comments or anybody else becomes Scan Hero of one of you products.
• Since we’re starting to become satisfied with Scan Hero’s functionalities we decided to move the button to use it from the very bottom right to the top of the result screen!

And this is what it looks like as of today (in the next weeks also in UK & FR):

Plus, because we’re gaining every day almost more new Android users than iPhone users Scan Hero has been released for Android just now :) Happy Tickering!

For that reason, when scanning foods, you’ll find information on whether the respective producer is using genetic engineering or not, if our sources provide these information. Cool :)

p.s. At the beginning coverage will be much better in Germany than in UK and France (where we will launch very soon). Contact us, if you have any reliable and transparent sources.

At the same time Coke promotes these cans on sampling tours where you can try them out. For those of you interested in the technical background: We’re using your phone’s GPS to locate you (if you wish and have approved that function) to show information as to where and when the next event will be in your area.

Of course we will continue to show our food traffic light and the sustainability footprint. All information will remain 100% independent which is one reason why we’re looking forward to extend our cooperation with Coke in the future. Go ahead and watch us closely doing so!